On second thought, this might not be the brave step forward that the United Kingdom’sAdvertising Standards Authority is making it out to be. Sure, the industry watchdog is warning that it will be cracking down on ads that feature stereotypical gender roles mom cleaning the house, dad making a mess of the house but are […]
A Bangkok shopping mall recently opened a high end leather store. Immediately, it attracted consumers. But what those customers didn’t know was that this shop was anything but average. It was a pop-up created by Ogilvy & Mather Advertising Bangkok and PETA Asia. Inside, there was a surprise that no one saw coming. The expensive-looking […]
You can mute a commercial. You can install ad-blocking software on your browser. You can flip past ads in a magazine. But companies have more tricks up their collective sleeves to get your attention. I’m talking about street advertising, where companies go all out to think of ways to grab your attention, even if you’re not plugged […]