Starbucks’ ‘Come Together’ campaign leaves customers confused
http://twitter.com/#!/JasyyFreshh/status/284353854160646144
Remember Starbucks’ “Indivisible” campaign and what it was for? No? Then your expectations are properly set for CEO Howard Schultz’s latest “nonpartisan” shot at political influence. Baristas around the Washington, D.C., area were asked to write “Come Together” on coffee cups this morning to inspire legislators to reach a compromise in fiscal cliff negotiations.
We didn’t hear if Barack’s cup had the message on it, but people like Jasmyn were left scratching their heads.
The guy at @starbucks wrote #ComeTogether on my #Cup #WhatDoesThisMean? #Really #Confused #Random #Coffee instagr.am/p/TwKUkxlBfq/
— Michael Graham (@AaronMaharg) December 27, 2012
If the barista writes “come together” on acoffee cup, is that a come on? Asking for a friend.
— Richard Saunders (@organicdemocrat) December 27, 2012
If a server EVER wrote “Come together” on my coffee cup, I’d call the freakin’ police.
— Zac Bissonnette (@ZacBissonnette) December 27, 2012
The girl at the local Starbucks© wrote “come together” on my coffee cupp, so I guess we’re hooking up later.
— Ruminator 1 (@roomynation) December 26, 2012
Many coffee drinkers, though, had heard about the campaign online, and were disappointed when they didn’t see “Come Together” written on their cup.
Went to Starbucks and the girl who made my coffee refused to write “come together” on my cup 🙁 ☕
— Ashley (@ashpinkadot28) December 27, 2012
Had coffee at K Street Starbucks. No ‘come together’ written on cup. Coincidence or pandering to local clientele?
— Andrea Stone (@andreastonez) December 27, 2012
My DC area #Starbucks did not ask me to ‘come together’ yesterday on my coffee cup. I feel cheated.
— Sahar Shafqat (@sahar_shafqat) December 27, 2012
My suburban MD Starbucks isn’t writing “come together” on all its cups. Its only on this one, for display purposes: instagr.am/p/Tv2cHAMd15/
— Brian Stelter (@brianstelter) December 27, 2012
Poor Howard Schultz can’t even get his own troops to #cometogether. Fixing America is like herding cats these days. Sad state of affairs!
— Nestor Aparicio (@NestorAparicio) December 27, 2012
The whole campaign seems to have left many customers with a bitter taste.
Starbucks writes “Come Together” on their cups usat.ly/RSdrl1 via So why not write “STOP SPENDING” or “SHRINK BIG GOV!” #Fiscalcliff
— Deborah Munoz (@Yiddishemom) December 27, 2012
Starbucks CEO Howard Shultz tells DC employees to write “Come Together” on every cup, why not add “Kumbaya” that’ll do it #FiscalCliff (not)
— Dianne (@soaked2thebone) December 27, 2012
Don’t worry stock market bulls, Starbucks is writing “Come Together” on coffee cups in DC…clearly a fiscal cliff deal is only moments away
— Robert Kelley (@robertknyc) December 27, 2012
I brought my own coffee into the office this morning. TAKE THAT Starbucks. Oh wait. That’s about as useless as “Come Together”.
— Sally Canfield (@TheLifeofSally) December 27, 2012
good thing Starbucks wrote “come together” on my coffee this morning. fiscal cliff deal is definitely going to happen now.
— Nico Probst (@nprobst) December 27, 2012
Why didn’t we ask Starbucks to intervene sooner with all this financial mess…”come together” on coffee cups-genius! #duh #javalove
— Ric Rozsa (@theworshipguy) December 27, 2012
@fixthedebt @ariannahuff @starbucks @patchtweet Why didn’t we do this before!A “Come Together” coffee cup will certainly solve it! NOT
— Jenny Lewis (@JennyLewis23) December 27, 2012
#Starbucks time travels back to Woodstock. Sadly writing “Come together” on a $7 coffee cup won’t work any better than chanting “No rain.”
— Gary Sibio (@gjsibio) December 27, 2012
Howard Schultz and his executives should “Come together” and brainstorm a way to make coffee that doesn’t taste like hot garbage water
— Big Tits Will Weldon (@oldmanweldon) December 27, 2012
Writing “come together” on $7 cups of coffee is about as effective as writing “eat less” on a supersized McD’s combo #fiscalcliff
— paul hicks (@ThePHicks13) December 27, 2012
Starbucks writing “Come Together” on DC cups. Because nothing says economic responsibility like a cryptic message on a six dollar coffee.
— Marty Johnson (@martyjohnson00) December 27, 2012
Instead of “Come Together”, how about “We’re cutting the prices on our coffee”?
— Squall Live (@squalllive) December 27, 2012
Everyone. Write “come together” on coffee that costs $14. That’ll show em! Morons.
— drew olanoff (@drew) December 26, 2012
Not everyone greeted the idea with ridicule, though. DNC vice chair Donna Brazile adopted Starbucks’ motto, infused it with some partisan spin and turned it into a Twitter hashtag.
Will the Republicans #cometogether and craft a compromise with President Obama? #my2k US Senate has passed a bill. Come on folks!
— Donna Brazile (@donnabrazile) December 27, 2012
Unemployment insurance will lose their livelihood in a few days if Congress fails to #cometogether. Call your member ofCongress now!
— Donna Brazile (@donnabrazile) December 27, 2012
President Obama is ready to solve this #fiscalcliff drama. But, the GOP is not interested in a compromise. #cometogether. #country first
— Donna Brazile (@donnabrazile) December 27, 2012
@donnabrazile i think you are missing the point.Stop finger pointing and #cometogether
— Joe Tigay (@JoeATiger) December 27, 2012
The house already passed a bill five months ago or did you forget about that fact #fiscalcliff @donnabrazile
— Sal(@SundevilSal) December 27, 2012
@donnabrazile Donna dear. Harry Boy has a Bill from Congress fomr more than a week, and has not acted on it. Who are you kidding?
— Pedro Martinez (@Pedroamartinez) December 27, 2012
@donnabrazile House passed a bill a month ago… #FACT
— Michi I. (@michi83) December 27, 2012
@donnabrazile So has the house. Harry Reid wouldn’t even allow it to be looked at. #cometogether
— Gabriel Morales (@Big_Gabe) December 27, 2012
@donnabrazile Can I get a link or some points on how Obama wants to #cometogether?
— Gabriel Morales (@Big_Gabe) December 27, 2012
No, you can’t. Shut up and drink your coffee.
With many observers calling Starbucks’ campaign a confusing flop, will the coffee chain stick to making lattes or can we look forward to more “nonpartisan” sloganeering?
Starbucks CEO encouraged D.C. baristas to write “Come Together” on cups – I’ll take my coffee with cream, a little sugar, and NO POLITICS
— Eugenie Haulk (@ihaulk___eugeni) December 27, 2012
#cometogether was the slogan of the Manson Family.How’d that work out for ‘em?#StarBucks #crazy
— Texas Bill (@PMgeezer) December 27, 2012
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