http://twitter.com/#!/redsteeze/status/373118820963328000

The exposé on Cory Booker’s imaginary thug pal T-Bone is a pretty big story. One that the super-hip and current BuzzFeed should totes be all over. Right?

http://twitter.com/#!/redsteeze/status/373120460739072000

Or maybe not so much:

http://twitter.com/#!/RBPundit/status/373122392156954624

Let’s take a look at what editor-in-chief Ben Smith had to say about BuzzFeed’s silence:

http://twitter.com/#!/BuzzFeedBen/status/373120282971865088

Um, what?

http://twitter.com/#!/BuzzFeedBen/status/373125144258301953

Call us crazy, but it seems that Smith is directly contradicting BuzzFeed’s whole stated raison d’être:

BuzzFeed is the leading media company for social news and entertainment, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment.

Might be time for a new mission statement, no?

http://twitter.com/#!/OrwellForce/status/373127532238749697
http://twitter.com/#!/OrwellForce/status/373134425145753600
http://twitter.com/#!/OrwellForce/status/373135259107213312
http://twitter.com/#!/redsteeze/status/373122113504555008
http://twitter.com/#!/RBPundit/status/373123104106496000
http://twitter.com/#!/RBPundit/status/373128458135556096

My, how things have changed.

http://twitter.com/#!/RBPundit/status/373125626753867777
http://twitter.com/#!/RBPundit/status/373126308294696960
http://twitter.com/#!/RBPundit/status/373126838941253632

Hold up — maybe Smith has a good excuse:

http://twitter.com/#!/lheal/status/373123361921957888
http://twitter.com/#!/MadCaliph/status/373122563313897473

Any of those things could be true. But none of it matters because Smith and his buddies can deflect:

http://twitter.com/#!/BuzzFeedAndrew/status/373125787752607744
http://twitter.com/#!/mckaycoppins/status/373126523429347328

Hilarious!

http://twitter.com/#!/MadCaliph/status/373127011012603904

Yeah, we are such amateurs. BuzzFeed, on the other hand, takes its journalism very seriously. Earlier this morning, McKay Coppins actually did deign to acknowledge Eliana Johnson’s real journalism:

http://twitter.com/#!/mckaycoppins/status/373107909875732480

But the “awesome” story that he rightly thought worthy of tweeting about (“social distribution of content”!) didn’t merit any BuzzFeed coverage. Maybe he’s just brainstorming for later:

http://twitter.com/#!/OrwellForce/status/373122463103602689

No need to wait! BuzzFeed’s Andrew Kaczynski is on it!

http://twitter.com/#!/BuzzFeedAndrew/status/373123807374229504

Nice save, Andrew!

http://twitter.com/#!/redsteeze/status/373125306485583872

Ooo… a kitten! BuzzFeed loooooves kittens. Cats are real news.

***

Related:

Twitchy coverage of BuzzFeed

Read more: http://twitchy.com/2013/08/29/hacktacular-cory-bookers-imaginary-friend-inspires-new-buzzfeed-editorial-policy/