http://twitter.com/#!/NaashomMarx/status/188631251740143616

Tidy Cat, the makers of cat litter, put up this billboard near a Cincinnati neighborhood called Over-the-Rhine:

The billboard received lots of criticism on Twitter:

I can't believe that @TidyCats is dissing Over-the-Rhine in their latest ad campaign. #tidycatsstinks

— Julie Niesen Gosdin (@winemedineme) April 7, 2012

@TidyCats Remove your negative billboard campaign from OTR. #tidycatsstinks

— Tamara Schwarting (@TLSchwarting) April 7, 2012

how to lose customers @tidycats #OTR #takethesigndown #lifestinks #fail #tidycatstinks http://t.co/d7vrIz0l

— Jason E Whipple (@HistHouseRestor) April 7, 2012

@TidyCats there is a fine line between stupidity and humor learn the difference!

— Joshua Tye (@JoshuaTye1) April 9, 2012

@TidyCats The Cincy Brass are cat lovers to the core…but we will not stand for your bashing of OTR!!! Do ur homework B4 u bash!#lifestinks

— The Cincy Brass (@TheCincyBrass) April 9, 2012

@TidyCats you are rude and tacky. Bashing #otr is not funny, it is just tacky.

— Faith Gingrich-Goetz (@faithgg) April 8, 2012

Cincinnati.com has background:

Tidy Cats has an ad campaign, called NoMorePU, to sell the deodorizing wonders of its cat litter. It placed a large billboard about a mile north of Over-the-Rhine, saying: “You’re so over Over-the-Rhine. Life stinks.”

People who live in, work in or just appreciate Over-the Rhine were not amused, so this weekend they went to Twitter, Facebook and the Tidy Cats website to raise a stink about the campaign.

The company spent much of the past few days apologizing  to individual Twitter users. A small sampling of Tidy Cat’s apology Tweets:

@shawnbaker We're sorry. We'll be taking swift action to correct our error. Please accept our apologies. -Tidy Cats Team

— Tidy Cats (@TidyCats) April 9, 2012

@PizzaBomba Our billboard was meant to be humorous, but to many of you it wasn’t. We’re sorry & we’ll take swift action to correct this.

— Tidy Cats (@TidyCats) April 8, 2012

@LoriKurtzman Our billboard was meant to be funny, but to many of you it wasn't. We’re sorry & we'll take swift action to correct this.

— Tidy Cats (@TidyCats) April 8, 2012

@brookedubler We’re sorry. Our billboard was meant to be funny, but to many of you it wasn't. We'll take swift action to correct this.

— Tidy Cats (@TidyCats) April 8, 2012

More information about the story here.

Read more: http://twitchy.com/2012/04/10/company-tidy-cat-tweets-apologies-for-calling-ohio-town-stinky/